The company, whose UK operation MOD UK is backed by Carphone Warehouse founder Sir Charles Dunstone, will hit double figures when it opens its restaurant in the Cathedral Lanes Shopping Centre in the city.
MOD UK currently operates sites in London, Borehamwood, Leeds, Nottingham, Leicester, Romford, Watford and Gateshead.
“We are extremely excited to open in Coventry and bring MOD to this fantastic community,” says John Nelson, CEO of MOD Pizza UK
MOD Pizza was founded in Seattle in 2008 by husband and wife team Scott and Ally Svenson and operates more than 390 restaurants in the US across 28 states. It made its UK debut in Leeds in 2016.
The company has been ranked as America’s fastest growing chain restaurant by Technomic and has more than tripled in size in terms of restaurant numbers in the US. However, its UK arm has expanded at a much slower rate despite the fact that it is headed up by Dunstone, who also brought US burger chain Five Guys to the UK through private company Freston Ventures and spearheaded its rapid rollout across the country.
MOD Pizza operates in the fast-casual pizza segment with a Subway-style ordering process that allows customers to create their own pizzas and salads choosing from a range of more than 30 toppings.