The group, which bills itself as the “world’s healthiest bar and restaurant brand”, will open a 45-cover flagship in Seven Dials in December. The launch comes off the back of a successful £300,000 crowdfunding campaign.
The new restaurant will offer an extended version of co-founder and executive chef Andrea Waters’ wholefood, low-sugar, vegan menu.
Alongside the restaurant’s signature dishes – including the likes of kale Caesar salad and brown rice penne pasta with vegan Bolognese and pecan ‘parmesan’ – the new site will also offer a take away menu.
A ‘build your own Buddha Bowl’ counter will allow guests to customise their order with options of seasonal vegetables, fruits, pulse-based salads, nuts, seeds and dips. The menu will feature ‘functional foods’ heavily, including charcoal powder, pine pollen and medicinal mushrooms.
The alcohol-free bar will serve virgin versions of cocktails such as pina coladas; lychee and yuzu martinis; and frozen pineapple margaritas. There will also be a range of alcohol free beers and wines, as well as kombucha on tap.
Interiors, designed by architect Atelier Khan, will follow the group’s aesthetic with a teal and coral colour scheme, and marble and brass features. Outdoor seating will be available in the Neal’s Yard courtyard.
The restaurant will stock Redemption merchendise including detoxifying candles, detox teas and the founders’ cocktail and canape book, Redemption Bar.
“When we first started out people thought we were mad, but we’ve worked hard to earn our stripes,” says Catherine Salway, CEO and co-founder of the group.
“With this beautiful flagship in the centre of London, it feels like Redemption is now realising its potential and we can bring the entire 'spoil yourself without spoiling yourself' vision to life.”
Redemption was founded in 2014 by former Virgin brand director Salway, and raw vegain chef Waters. Initially running pop ups around Hackney and West London, the group launched its first bricks-and-mortar site in Notting Hill in January 2016.