The restaurant, which already has sites on Park Lane and Brompton Road, secured the two-storey property at 9-10 Market Place site through property agency Shelley Sandzer.
The group’s existing sites serve classic brunch dishes, including acai bowls; avocado on toast; chia porridge; and open bread sandwiches.
Larger lunch dishes include a tasting board to share, comprising chapatti tacos filled with lamb, minted yoghurt and pickles, alongside beetroot falafel and coconut crumbed cod; pan fried sea bream with sautéed green beans; and rose harissa grilled aubergine.
The oft-Instagrammed café serves a range of picturesque pastries, alongside pastel-hued lattes made with turmeric, beetroot or matcha.
The cafe, which will be spread over the ground floor, basement and outdoor terrace of the property, will be renovated in keeping with the signature pink-themed aesthetic of the café’s other sites, featuring flower-covered walls, pastel tones and marble tables.
“Élan Cafe is an exciting young brand who have really captured the healthy living and coffee culture that London loves,” says Leo Feldman, partner at Shelley Sandzer.
“Market Place and Fitzrovia are going to enjoy this new addition to the neighbourhood.”
Cafes and restaurants are increasingly looking to make their interiors and menu items more appealing for Instagrammers. Recently-opened vegan restaurant Erpingham House prides itself on being one of the “most Instagrammable” vegan restaurants, while upcoming opening Avobar gained Insta-fame when it posted a picture of its avocado burger bun at its pop-up restaurant earlier this year.