Italian restaurant group to launch 270-cover fish and chip flagship

The 270-cover restaurant will open on Victoria Street, serving an “affordable” menu of fish and chips alongside some Scottish inspired dishes.

Drinks will comprise Scottish spirits; beach-themed cocktails; and beers.

Spanning three storeys of a former church and listed World Heritage site, the restaurant’s interiors will be seaside-inspired, featuring beach hut-style booths; anchor and rope decorations; and weathered paintwork.

The venture marks a new direction for the group, which currently operates Vittoria on the Walk; Vittoria on the Bridge; Taste of Italy; La Favorita; and fine dining restaurant Divino Enoteca, all of which are Italian.

The new opening is part of the Vittoria Group’s development scheme, which came as the result of a three million pound investment.

"My family have a long standing passion for great fish and chips and hospitality is at the heart of our business,” says group chairman Tony Crolla.

“We have had a vision for many years about opening 'the' fish and chip restaurant destination in the heart of Edinburgh City Centre for many years. Our focus as ever with our restaurants is fresh quality food available for all. I am excited to bring a truly extraordinary dining experience to my home city."

The Vittoria Group was established in 1970 with a single restaurant, Vittoria, on Leith Walk.