By Chloe secures second site ahead of UK expansion
The new opening at One Tower Bridge will follow the restaurant’s UK debut in Covent Garden this autumn. The brand already operates seven sites in the US, and has plans to secure a third UK site before further international expansion.
It will join The Ivy Tower Bridge, The Coal Shed, Welsh fine dining restaurant Tom Simmons, and Rosa’s Thai Café.
By Chloe’s menu re-creates plant-based versions of popular non-vegan dishes such as mac’n cheese, meatballs, nicoise salad with ‘chickpea tuna’ and a kale salad with ‘shitake bacon’. The best-selling menu item in the US is the Guac burger, seen as the vegan answer to Shake Shack.
The group is among a number of meat-free brands expanding in the UK. Thai-inspired Cook Daily has doubled the size of its flagship Shoreditch site as well as opening a Croydon location, and vegan burger pop-up The Vurger Co recently exceeded its crowdfunding target of £180,000 by 66% for its first bricks-and-mortar restaurant.
Meat-free restaurant Mildreds opened its fourth site this month.
Statistics from the Vegan Society show a 250% increase in vegans in the UK when compared with 10 years ago, so now is a good time for meat-free brands to expand.
By Chloe was founded by Chloe Coscarelli and Samantha Wasser in July 2015. The brand is working with UK-based consultancy group TGP - the same group which helped Dominique Ansel launch in the UK - on its expansion both in the UK and in the Middle East.
The company recently secured $13m to fund its expansion.
Jake Bernstone at Stonebrook London acted on the One Tower Bridge deal.
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