Michelin buys 40% stake in Robert Parker wine guide

Michelin has acquired a 40% stake in Robert Parker Wine Advocate and RobertParker.com. 

Parker is considered by many to be one of the world's leading wine experts, and his books and website are the most widely read independent consumer guides to fine wine.

The move follows the Michelin deal in January 2016 when it purchased Bookatable.com, in a bid to develop its online reservation market in Europe.

Robert Parker Wine Advocate provides a wealth of information to its subscribers, including a searchable database of more than 300,000 professional wine ratings and reviews, and articles on retail availability and pricing. 

It has offices in Singapore, Napa, and Monkton in the US.

Since 2016, Robert Parker Wine Advocate and Michelin have joined forces in Singapore and Hong Kong-Macau. The events offered consumers the chance to experience a selection of dishes prepared by the Michelin guide’s 'starred' chefs and compatible wines recommended by Robert Parker's experts.

“Far too long critics have divided wine and food into two separate areas of expertise, but now the most realistic blend of impartial, independent, unbiased, intelligent food and wine opinion and wisdom have been married for the benefit of both wine and food consumers," says Parker.

Alexandre Taisne, CEO Food and Travel Business at Michelin adds:  “The partnership between Michelin, the global reference in gourmet dining with the Michelin guide, and Robert Parker Wine Advocate, the world leader in wine tasting and rating, will enable our customers who enjoy upscale restaurants and fine vintage wines to experience unique moments.”