BrewDog launches £10m crowdfunding campaign
The company is aiming to raise between £500,000 - £10m on online platform Crowdcube to help grow its revenue by over 80 per cent.
BrewDog currently runs two breweries in the UK and USA, as well as 31 UK bars and 19 worldwide in countries including Brazil, Japan and Italy.
Now the brewer is seeking further investment to expand at an ‘accelerated pace’ in 2017.
“We’re now growing so quickly both in the UK and overseas we’ve got to continue to invest aggressively to keep up with the demand for our beers,” said BrewDog co-founder James Watt in a video on the company’s Crowdcube page.
The minimum investment for the BrewDog bond is £500, with the return paid out biannually.
The company has already raised over £20m crowdfunding in the UK through its ‘Equity for Punks’ bond, and is partly owned by a global community of almost 50,000 investors.
BrewDog wrote on its blog: “This bond will help us make…investments to drive our growth, as we continue on our mission to make other people as passionate about great craft beer as we are.”
The company is planning to use the funding from its previous UK crowdfunding campaign to launch a beer-themed hotel, dubbed The Kennel, in Aberdeen.
It has also teamed up with Deliveroo to launch a craft beer delivery service in London, with an aim to extend it beyond the capital.
