Scottish Rugby extends Elior UK catering contract
The new contract continues a seven year relationship between the home of Scottish Rugby and Elior UK and will see Elior's existing operating brand Murrayfield Experience evolve and rebrand as Scottish Rugby Hospitality.
Under the new contract, Elior will also invest in the development of the stadium’s hospitality and conference suites, support the setup of new bar facilities around the stadium and implement new technology to simplify operations and improve the ongoing customer experience.
Catherine Roe, chief executive of Elior UK, said: “For seven years, Elior has been proud to serve the home of Scottish rugby by promoting quality local produce, providing exceptional customer experiences and growing Scottish Rugby’s commercial income.
"This new contract and investment gives us the opportunity to turn those strides into leaps and create memorable experiences for conference delegates, entertainment guests and rugby supporters for years to come.”
Scottish Rugby finance director Andrew Healy said: "Scottish Rugby wants every visitor at BT Murrayfield to have a great experience, especially on matchdays. We are therefore delighted to continue working with Elior to enable us to deliver a high quality hospitality offer together with a wide range of food and drink for our supporters at matches.
"The stadium also offers first class facilities for conferences, meetings, weddings, dinners, lunches and other events on non-matchdays, and we are again delighted that Elior will be working with us to offer these to an ever wider audience. As a Governing Body we need to look to maximise all our revenue streams to ensure money can be reinvested back into the sport and this significant long-term deal assists us in doing that.”
Elior said it will also continue to offer cooking skills to Scottish Rugby academy players and support Scottish Rugby’s nominated charities in fundraising activities throughout the year.
