ETM Group to open three new London sites
According to BigHospitality's sister publication MCA Insight, the first new site, Burdock, will be a 2,000sq ft all-day bar and restaurant, which will open in September at the new Montcalm Royal London House hotel in Finsbury Square.
It will be followed later in the autumn by a 6,000 sq ft restaurant and bar called Aviary, the 10-strong group’s first ever rooftop location, which will be housed on the building’s tenth floor.
Due to open at Nova towards the end of the year, the 11,000 sq ft Greenwood will be split over two floors and alongside a restaurant and bar, include a brow and lashes bar and barbershop as well as an 80-cover outdoor seating area.
Upstairs will be a bar with five screens, two of which will be mega screens, showing all competitive domestic and international sport throughout the day and night, plus an American 8 Ball pool table and ping pong table.
Burdock will feature four over-hanging tank beers with rotating guest craft ales and seat up to 100-covers for breakfast, lunch and dinner, bar food and cocktails. Aviary will be open seven days a week for breakfast, lunch and dinner and boasts a 2,000 square foot south-facing terrace overlooking fabulous views of the City’s skyline.
Two of the hotel’s ninth floor suites, each with its own terrace, will also be available for ETM Group’s use as private events spaces for 3,040 guests.
The company said that Greenwood is set to have “something for everyone under one roof; from breakfast through to pre/post theatre dining and dinner, seven days a week”.
Tom Martin said: “We are delighted to be bringing our pubs, bars and restaurants to two more central London locations and at such interesting developments. “Our first rooftop venture is very exciting and being selected to be part of all that is happening at Nova, Victoria is a privilege. We can’t wait to get these sites open and welcome many of our regular customers alongside plenty of new faces.”
