Starwood re-launches Sheraton Park Lane hotel under Sheraton Grand brand
The 303-bedroom Mayfair hotel will join just 32 other Sheraton Grand hotels around the world. Those chosen to operate under the brand are done so for their 'enticing destinations, distinguished designs and excellence in service and guest experiences'.
Renovation works at the property, which celebrates its 90th anniversary this October, have included refurbishment of guest rooms and public spaces. Fourty-three Sheraton Club rooms and suites, allowing guests access to the Sheraton Club Lounge have also been added and the hotel's 21 suites have been reconfigured to maximise space.
The hotel's Palm Court Lounge, serving breakfast, afternoon tea, dinner and cocktails, has been overhauled, accompanying new Italian restaurant Mercante and the Smith & Whistle bar, which opened last year.
“Following a stunning renovation on this Art Deco hotel in the heart of Mayfair, we are very proud to welcome the Sheraton Grand London Park Lane into this premier tier of hotels. Sheraton Grand celebrates the brand’s best-in-class hotels, each hand-selected based on a specific list of criteria ranging from sophisticated design and sought-after destinations, to unrivaled standards of service and impressive hotel amenities.” said Elena Mendez, vice president, Sheraton, Westin and SSB brands in Europe, Africa and Middle East. “The award of ‘Grand’ status marks the renovated hotel becoming one of London’s emblematic historic hotels once again, further reinforcing Sheraton as a trusted voice in global travel.”
The re-branding of the Sheraton Park Lane is part of Starwood's project Sheraton 2020, a comprehensive 10-point plan revealed in June 2015 designed to put Sheraton Hotels and Resorts firmly back into the global spotlight. The project includes a new multi-million Sheraton-focused marketing campaign; the launch of a new elevated food and beverage lobby program, Paired and a goal of opening more than 150 new Sheraton hotels worldwide by 2020.
