Deliveroo launches scheme to deliver alcohol within 20 minutes
Eight Majestic stores across central London, Hove, and Guildford will offer online orders via the service, while 20 BrewDog locations have joined the scheme – including across central London, Newcastle, Brighton, Sheffield, Birmingham, Norwich, Manchester, Cardiff, Aberdeen, Glasgow, Edinburgh and Liverpool ‒ offering beer delivered within 20 minutes.
The service is also working with a range of independent groups, including Honest Grape, Lea and Sandeman, Honest Brew, Mother Kellys and Vagabond Wines, allowing customers a wide range of wine, beer, and cocktail options alongside their food orders.
The launch comes after Deliveroo successfully trialled the service in spring this year. Participating alcohol merchants will be offered a tablet, allowing them to process orders through the Deliveroo app. Nearby delivery drivers and riders will then collect the order, with an aim to deliver within 20 minutes.
Customers will be presented with signage on the website or app’s menu pages offering alcohol, reinforcing the national legal drinking age of 18. Delivery drivers will also be trained to ask customers for ID on delivery, under the ‘Challenge 25’ scheme.
Dan Warne, managing director of UK & IE at Deliveroo, said: “Majestic Wines and BrewDog are perfect launch partners for us offering great pairings for meals ordered on Deliveroo and by working with independent merchants like Clapton Craft and Humble Grape we’re continuing to champion the UK’s independent businesses as well.”
James Hickson, owner and managing director at London-based beer shop We Brought Beer (pictured), commented: “Before using Deliveroo we were unable to offer a delivery service, like many independent outfits we didn't have the resources or manpower to make it happen.”
Founded in 2013 by William Shu and Greg Orlowski, Deliveroo is headquartered in London and has seen 25% month-on-month growth since founding. It offers a wide range of food and drink delivery options from restaurants and bars within a given postcode, usually aiming to deliver online orders within 20-30 minutes.
