The dual branded development on Bath Road is scheduled to open in 2018 and will operate under a franchise agreement.
Philip Lassman, development director, UK & Ireland, IHG said: “We’re delighted to have established a new partnership with Bathroad Corp Sarl and to be working on this project together. We’re confident the combination of brands, coupled with the hotels’ great location; will make these two hotels the number one choice for business and leisure guests staying at Heathrow. This is an exciting time for IHG as we continue to grow a pipeline of quality hotels here with our portfolio of preferred brands.”
Holiday Inn London - Heathrow Bath Road will feature the brand's signature Open Lobby which combines the front desk, lobby, restaurant, bar, lounge area and business centre in one place. Staybridge Suites London - Heathrow Bath Road will include kitchens, LED Tvs, large work areas and free wireless throughout. Both hotels will share seven meeting rooms and an on-site gym.
Lassman said a dual branded model allowed for for operational efficiencies through shared facilities and amenities while also offering guests a choice of accommodation to fit their needs.
Morris Katri, director, Bathroad Corp Sarl added: “With the number of visitors coming to and from Heathrow Airport, this dual branded development is especially suited to its location. With two hotels we can appeal to a wider pool of guests and the full suite of food and beverage and meetings services offered at Holiday Inn complements the Staybridge Suites service offer perfectly. They are perfect for not only business travellers but also for families and those who may be spending an extended period away from their home and family.”