Beefeater Bar & Block, as it will be known, will open on Birmingham's Waterloo Street next month. The 173-cover 3,005 sq ft site will open all day, serving breakfast lunch and dinner with a 'focus on high quality steaks which are hand cut to order'.
The restaurant will feature a central bar and a large open kitchen. Booth-style leather seating will feature as will a butcher's block host desk and contemporary art work.
David Murdin, COO of brand developments for Whitbread Restaurants said Beefeater Bar & Block was designed for high street locations and was a chance to make the Beefeater brand, which started life in 1974, more contemporary.
“Launching Beefeater Bar & Block in Birmingham is not only exciting for us but a fantastic opportunity for people to experience the quality of our food in a unique, edgier and more contemporary environment," he said. "We’ve taken the very best of Beefeater’s values and reinterpreted them to appeal to a younger crowd, right in the heart of a busy city centre location.”
Beefeater Bar & Block Birmingham will open on Monday 7 March at 6.30am.
A spokesperson for Whitbread said there were plans for more Beefeater Bar & Block sites in the future.