Here we look at embarrassing moments that have happened to Daniele Quattromini, winner of the award and manager at ClubLounge39, Matthew Balman of Buckingham Palace, and James O'Keeffe of Lainston House Hotel.
For more from our Spotlight on Service campaign, including what service means to Raymond Blanc, the secret behind the success of Hotel 41 and more from the Gold Service Scholarship finalists, click here.