27% of Brits planning to spend more on Christmas this year
The report follows news that hotels, pubs and restaurants are being urged to arm their staff with information on Christmas packages, offers and menus to prepare guests for the festive period.
Fifty-five per cent of the 4,000 UK adults surveyed said that they are not saving to cover the extra costs over the Christmas period, with half of women saying that they have begun saving or intend to do so in the coming months compared to one third of men.
Fiona Gunn, Greene King’s marketing director, said that these results demonstrate a change in economic conditions for consumers.
“Further growth on last year’s spending would mean a great boost for the UK economy. Beyond showing how much Brits enjoy the festive period, these findings indicate that consumers are much more confident in their personal finances than in recent years,” she said.
“Interest rates are expected to stay low, supermarket price wars are driving household costs down and online orders are making the Christmas shopping much easier.”
The monthly report said that in the month of August household spending on eating out showed a year-on-year increase of two per cent with the average household spending £89.32. This figure also represented a month-on-month rise of eight per cent due to bad weather limiting leisure options for families during the school holidays.
Figures also highlighted a year-on-year fall on drinking out with bad weather being cited as the main reason for this.
