The research also shows that 9.1m eat out for breakfast daily, while one-in-three eat breakfast away from home at least once a week.
According to the report, breakfast eating is on the up with almost half of Brits saying that they eat breakfast more often now than they did five years ago.
The top-three reasons for Britain’s developing breakfast habits are weekend treats with the family, staying at a hotel, and convenience. Travelling to work is the fourth most popular reason.
Paul Connelly, managing director at Beacon, says that these figures could boost the British economy and that it should encourage the hospitality industry to offer diverse breakfast options.
“This trend can be seen as indicative of growing consumer confidence, which in turns signals a continued boost to the UK’s economy. These results in turn should give assurance to the UK’s hospitality market and impetus to invest in their breakfast offer to ensure that growing customer expectations are met.”
In recent years restaurant chains such as Wagamama, Strada and Pizza Express have started to expand on their breakfast options.
Beacon’s top tips on how restaurants can capitalise on the breakfast trend:
- Offer healthy options
- Use local produce
- Offer a Full English
