ALMR funds national advertising campaign to promote hospitality careers

After receiving funding from The Association of Licensed Multiple Retailers (ALMR), the online displays will run for a month and are expected to reach 90,000 people on The Daily Mail, The Daily Telegraph and The Guardian sites by 1 June.

The campaign comes ahead of the launch of the new Perceptions Pub & Bar Careers website in June, designed to promote hospitality work to young people and challenge the notion that jobs in the industry are a short-term option.

“Youth unemployment has long been a topic of importance and the launch of the new website will allow us to show how promising a career in the hospitality industry can be,” said Keith Knowles, chairman of The Perceptions Group, Pub & Bar Careers.

“With the pub and bar industry looking to fill 212,000 jobs by 2020, this advertising campaign allows us to demonstrate to young people, parents, teachers and careers advisors the variety of career paths available.”

Kate Nicholls, chief executive of the ALMR, said the association was renewing its focus on challenging the often negative perceptions of working in the sector.

“Licensed hospitality businesses generated 8 per cent of net new jobs last year, doubled the number of apprenticeship starts and can offer young employees a chance to earn more than a trainee solicitor,” she said.