Jar Kitchen will be situated in a site that previously held a different restaurant and will range over two floors. The site will undergo a complete redecoration in January before opening as Jar Kitchen in mid-February. It will have 45 covers.
The restaurant will be open from 8am to 8pm, serving breakfast, lunch, and smaller dishes in the early evenings. Its menu will focus on British, seasonal dishes made using ingredients from local suppliers.
“We’re hoping to make it really a friendly, neighbourhood restaurant,” Brown told BigHospitality.
“There will be good service and a relaxed atmosphere. We hope we’ll get to know everyone’s names and that they’ll keep coming back after having had a good all-round experience.”
Seasonal and British
Brown and Quintero are currently planning a small, seasonal menu which will use ‘quality British produce’ sourced as locally as possible. In the evenings Jar Kitchen will serve a selection of British cheeses and charcuterie and will also have a pre-theatre menu. Its dishes will also be available to takeaway.
“There are a lot of offices around us so we’ll do sandwiches and things and hopefully get a good takeaway trade at lunch,” explained Brown.
Jar Kitchen will also serve a range of Colombian coffees and will have a selective wine menu and a range of craft beers.
Décor and launch
Brown described the restaurant design as ‘clean-line, but with a homely vibe’. It will have an open kitchen so customers can see the chefs at work, and feature white tiles and light-coloured paint.It will also have a feature wall of jars and jar light settings.
The restaurant will launch in mid-February at the same time as London fashion week. Brown previously worked in fashion and intends to use the marketing around the event to the restaurant’s advantage, involving model colleagues in the launch.