Set across two floors, the 4000sq.ft restaurant will be located at the gateway to Seven Dials on Cambridge Circus and bring 'quality to a prominent, high-footfall corner', said the pair.
Details of the new concept are currently being kept under wraps, but Kenedy described it as ‘boisterous, accessible, affordable and utterly delicious’.
“This is a fantastic opportunity for our brand. I cannot wait to open as I am confident the public will have as much fondness and love for our new concept as I do," he said.
Site competition
Bocca di Lupo beat ‘significant competition’ from a number of leading international restaurant brands for the Seven Dials site, which was marketed by real estate investment trust Shaftesbury PLC.
Seven Dials Portfolio Manager at Shaftesbury Charles Owen said: “Seven Dials’ reputation, combined with the growing momentum behind Crossrail and the benefits that will bring, meant demand for this site from high quality operators was very strong.
“The concept from the founders of Bocca di Lupo stood out because of its originality and the way it complements the surrounding Seven Dials context. This is going to be a very exciting addition to Seven Dials and it will bring something new to the area, adding to its reputation as London’s focal point for leading UK and international brands.”
Seven Dials
The restaurant will benefit from the significant investment that is currently being made in the Seven Dials area before the Crossrail opens there in 2018.
The new concept from Bocca di Lupo will be one of a number of restaurants that have recently opened in the area, including Marcus Wareing’s third restaurant Tredwell’s.
Other restaurants that have recently opened in the area include Ross Shonhan’s informal Japanese restaurant Flesh and Buns, and Italian café concept La Bottega.