#AHC2014: Top 5 hotel sector trends
Hotel experts met last week at the Annual Hotel Conference in Manchester to discuss the future of the sector. Here is BigHospitality's round-up of the top five trends that will shape the industry.
Mobile technology
having a mobile-optimised website has become vital in order to reach consumers, but mobile technology also allows hotels to streamline the booking process.
Free Wi-Fi
Offering complimentary Wi-Fi to your guests will be almost mandatory in the near future, as consumers turn away from venues that charge extra for the service.
Direct marketing
The OTAs' domination could be challenged by hotels embracing smart and direct digital marketing.
Multimedia content
Rich content will make successful marketing strategies, particularly for hotels targeting video-hungry millennials.
Informal dining
Hotels are replicating the success of high-street restaurants in moving away from tablecloths and formal dining.
