Tower Hotel Management currently manages The Peel Group’s own hotel investments, which comprise seven properties under various international brands - including Hampton by Hilton, Holiday Inn and Holiday Inn Express.
It is now expanding to offer hotel management services to developers and investors, which it said would benefit from The Peel Group’s in-house experience in land and planning, sales and marketing, project management, hotel construbiton, IT and legal affairs.
Peter de la Perrelle, managing director of Tower Hotel Management said: “I am delighted to announce the re-brand of the company to Tower Hotel Management.
“The Peel Group has invested significantly in people and technology, meaning Tower Hotel Management will make full use of this diverse and complementary bank of resources to add value to the service. With 23,000 new hotel rooms expected to open in the UK in 2014 and 2015, we believe now is the right time to be launching our new tailor made approach to hotel development and management."