Liverpool waterfront hotels outperform rest of city

The six hotels on the waterfront represented 22 per cent of the 350,000 rooms booked in Liverpool during the second quarter of 2014.

The area also benefited from a higher average room rate at £75.47 – 11 per cent up from the rest of the city (£67.97).

Revenue per available room (revPAR) was also higher, at £61.80, than in the rest of the city (£52.83).

Sue Grindrod, director and chair of Liverpool Waterfront Business Partnership said: “Liverpool Waterfront is a great place to do business and the figures from spring and early summer show that business was booming even before this year’s major events in the city.

“The success of the hotels at Liverpool Waterfront is a reflection of the wider global trend as many of the world’s major cities like Copenhagen, Shanghai and New York have recognised the value of being by the water. 

“Liverpool is continuing to build its profile as a global player and it’s great to see businesses at the waterfront being a significant part of the city’s success.”

The six hotels surveyed on Liverpool Waterfront were: Malmaison, Crowne Plaza, Express by Holiday Inn, Premier Inn Albert Dock, Jury's Inn and Staybridge Suites.

Stephen Robert, general manager at The Crowne Plaza at Princes Dock, added: “Compared to recent years, The Crowne Plaza has enjoyed improved business levels during Q2 compared to the norm for this time of year.”