Accor to open its second UK Pullman branded hotel in Liverpool
The Liverpool hotel will be the second that Accor has opened under the Pullman brand in the UK, with the first being a 312 bedroom hotel which opened in London St Pancras in 2012.
The Liverpool Pullman hotel will be operated by Branded Hotel Management under a franchise agreement. The hotel will be a part of a new development taking place on the city’s waterfront, at the Kings Dock. It will be styled in a contemporary manner as an addition to the Exhibition Centre Liverpool, integrated with ACC Liverpool.
Chief executive of ACC Liverpool Bob Prattey said: “The Pullman hotel will be the ‘headquarters’ hotel for conferences and exhibitions taking place at ACC Liverpool and Exhibition Centre Liverpool, so securing a leading, world-respected brand was imperative for us to ensure a comfortable stay for delegates and visitors. The hotel will enhance the accommodation available in the city and will be a welcome addition to our iconic waterfront.”
Accor aims for Liverpool’s upscale market
Accor already has a number of hotels in Liverpool that cater to both upscale and budget markets, with brands including Formule1, ibis, ibis Styles Novotel and Adagio all close by the centre of the city. With the addition of the Pullman hotel the group will extend its catering to the upscale market. With Pullman created to appeal to the executive traveller.
Managing director for Accor UK & Ireland Thomas Dubaere said: “The opening of the Liverpool Pullman highlights our dedication to our upscale offering and to growing this important area of the Accor portfolio. Our pipeline of new opening continues to be strong and as we progress towards our ambitious growth target of 300 hotels in the UK and Ireland.”
Senior vice president of Operations Luxury, Upscale and Midscale Brands for Accor UK and Ireland Jonathan Sheard said: “I’m delighted to announce the signing of the second Pullman hotel in the UK, offering the best of Pullman’s signature services. The hotel will take inspiration from Liverpool and the Docks and offer a stylish and vibrant hotel in the heart of this important cultural hub.”
