Imbibe Live 2014: Wine events & activity

12-Jun-2014 - Last updated on 12-Oct-2017 at 09:23 GMT

There will be plenty of wine-related activity at Imbibe Live 2014

Imbibe Live 2014 will feature a programme packed full of wine-related events and activities for visiting sommeliers, wine buyers, operators and bartenders.

The show, aimed at everyone who buys or serves drinks in the licensed on-trade, will return to Olympia on 1-2 July 2014.

This year, Ronan Sayburn MS is on board as wine ambassador, and the show will play host to the Sommelier Wine Awards 2014.

There will also be plenty of wine-related activity across the live stages at the show, including:

Wine & Generation Y

When it comes to wine, reaching Generation Y is often talked about but rarely achieved. From the heart of East London, Michael Sager-Wilde pours wine to the parts of the UK population others cannot reach. How does he get it right and why does it matter?

Train your Staff, Sell More Win

Quick fire tips and ideas to get you and your staff pouring more wine, more often, to more people. Ruth Spivey (Street Vin, Rotorino) gives a completely fresh perspective on how to train your front-of-house team using language that everyone can understand, to improve the customer experience as well as your bottom line.

Is Wine the Future of Bartending?

Stuart McCluskey, from The Bon Vivant and The Devil's Advocate in Edinburgh joins Sager + Wilde's Michael Sager to make a case for wine in bars.

Ruth Spivey's Flight Club: House Hunting

Ruth Spivey and Zeren Wilson go hunting for the best house wines money can buy. Join them for a tasting of six house reds from six London restaurants. What should a house wine be? Why is it important to get it right?

Cut the Fat From Your Wine List

Xavier Rousset MS tells you how to improve the performance of your wine list and move from second division to premier league.

Imbibe Live 2014 will take place at Olympia GrandLondon on 1-2 July 2014.