Canard-Duchêne launches new Champagne Rosé
Product details:
The new Champagne Rosé is light pink in colour and is a blend of Pinot Noir, Pinot Meunier and Chardonnay. It has flavours of red berries and raspberries and works well as an aperitif.
The Champagne comes in a distinctive white and pale pink opaque bottle to offer a summery approach and it is being targeted at trendy bars, clubs and lounges. To help increase visibility in venues and encourage consumer trial Canard-Duchêne has also developed a range of dedicated POS including glassware and barware which goes with the white and pink bottle.
USP:
Managing director at Canard-Duchêne Alexis Petit-Gats said: “We are very excited to be offering a new Canard-Duchêne brand experience with Charles VII Smooth Rosé. The Champagne’s smooth taste makes it ideal to enjoy all evening and the unique bottle design instantly refers to the codes of the party scene.
“We are convinced that this represents a great opportunity for licensees while its great taste combined with a striking bottle will appeal to Champagne drinkers in the UK.”
Availability:
Available now, for more information visit: www.canard-duchene.fr
Why you should buy it:
Cellar master at Canard-Duchêne Laurent Fédou said: “Charles VII Smooth Rosé is a rich and original blend of thirty of the best crus, associated to a perfect maturity in our cellars, offers to that wine the flavour and the soft roundness of a great Rosé de Champagne.”
