The Meat Merchants launches pub snacks

01-Jun-2014 - Last updated on 02-Jun-2014 at 12:34 GMT

The Meat Merchants has launched a range of bar snacks

Norfolk-based company ‘The Meat Merchants’ has launched a range of four new meat snacks specifically targeted at the on-trade.

Product details

The four new snacks include:

Chorizo bombs – bite-sized mini chorizos spiced with paprika and chilli.
Snacking beef –jerky-style beef
Hot snacking beef –jerky-style beef with a chilli kick
Salami bombs – bite-sized continental style salami with garlic and pepper.

Following a successful trial period in eight pubs in Norwich, Danny Searle and Sean Cannon, the two friends behind the brand, decided to roll the products out nationwide.

USP

The range aims to fill a gap in the market for a premium snack which marries well with beers, ales and lagers, and provides a premium add-on sale in a pub and bar environment.

Availability and price

The Meat Merchants range is available on the company’s website. Each snack has a recommended retail of £2.50 (cost is £1.42), and has an ambient shelf life of 3 months. There are 25 packets in a case.

Why you should buy it

Searle said: “We felt that drinkers were looking for something a little more interesting than the usual bog standard crisps, nuts and pork scratchings. Because our range is so packed with flavour, and are a great snack, we feel that these could be the next wave of premium snacking for pubs and bars.”