The three-hour course, called ‘Managing your online reputation with TripAdvisor’, uses research from Cornell University's School of Hotel Administration, as well as faculty insights.
It aims to provide hoteliers with guidance and best practices from Cornell and TripAdvisor industry leaders about how to monitor and improve their property’s online reputation and ultimately drive bookings and revenue.
The curriculum includes and explanation on the importance of online reputation management, steps to assess your online reputation, methods for responding to customer feedback, the correlation between online reputation and revenue, tactics to incorporate customer feedback into day-to-day operations, and tips to develop an action plan for managing a property’s online reputation based on best practices from Cornell and Tripadvisor.
“As travel planning and booking become more dependent on online traveller reviews and opinions, online reputation management is paramount for property owners,” said Brian Payea, head of industry relations, TripAdvisor.
“Together, eCornell and the School of Hotel Administration have been providing professional development and training for hoteliers for more than a decade. Our courses in marketing, social media, brand management, and reputation management all enable hotels and travel organisations to drive more bookings and increase revenues,” added Chad Oliveiri, vice-president of content and partnerships at eCornell.
Check out BigHospitality's guide to controlling your online reputation here.