Infographic: Optimising hospitality marketing through the five stages of travel

From OTAs to Tripadvisor, the rise of mobile and the growing importance of social media, the hospitality sector is facing huge digital disruption. So how will emerging trends shape hotel marketing? And how can hotels best target customers as they move through what Google has identified as the Five Stages of Travel: dreaming, planning, booking, experiencing and sharing?

Based on research from market experts including Google, TripAdvisor, Expedia, Brandverity and Zolfo Cooper, this infographic shows how digital trends are shaping each stage of the customer journey, and gives some top tips on what to consider when planning a digital marketing strategy. 

Infographic: Optimising hospitality marketing through the Five Stages of Travel

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