LA juice bar to open first London location in Soho

08-May-2014 - Last updated on 09-May-2014 at 15:42 GMT

Press will offer cold-pressed vegetable and fruit juices

Press is set to open its first juice bar in Soho, using a cold press technique meant to preserve nutrients, vitamins, minerals and anti-oxidants.

Located in the new Ham yard Hotel development on Denman Street, the venue opening in June will offer a seasonal menu of over 20 specially crafted juice recipes, as well as smoothies, tonics, and healthy snacks and treats.

The juice bar will specialise in pure vegetable juices using locally sourced ingredients from London markets, including kale. The menu also includes a monthly special that uses seasonal and exotic recipes, as well as non-dairy smoothies, Press Pots filled with dairy-free and guilt-free ice cream, and probiotic sorbets in a variety of flavours, topped with bee pollen and goji berries. Each juice will be made on the day and bottled for convenience.

Ed Foy and Georgie Reames, founders of Press, said “Cold pressed juice is about taking raw vegetables and fruit juices, preserving everything that’s great about them and delivering them to busy people every day. For us it’s about making one better consumption choice every day and not having to compromise on taste or convenience to do it”.

Press will also offer Londoners three different juice cleanses for those seeking to restore balance to their body or give their digestive system a break from processed food. The cleanse plan includes raw green and fruity citrus juices to boost enzyme development.

In a similar move, Canyon Juicery (located inside the Joseph shopping centre in Notting Hill), has launched a new range of cold-pressed juice cleanses, Each of Canyon’s juices contain two kilos of raw vegetables to increase nutrient intake, oxygenate the bloodstream and help combat stress. Cleanses are priced at £75 for one day, £220 for three days and £365 for five days.

Restaurateur Will Rickers, who owns a number of restaurants in London and New York, is also surfing on the juice wave, with plans to open a new juice bar concept called The Juice Well in London on 19 May, in collaboration with Australian filmmaker Joe Cross.

Cross put ‘juicing’ on the map with his documentary Fat, Sick and Nearly Dead, in which he went on a two-month juice fast that helped him lose six stone and get rid of a skin disorder.

Rickers explained that the menu at The Juice Well would be “fun, easy and delicious, while delivering the maximum nutritional value”.