Travelodge pumps up rebranding effort
The campaign is the chain’s biggest to date, and features images filmed across the UK to inspire Brits to ‘get up and go’. It marks Travelodge’s return to television after a four-year absence, and will be launched on 10 May 2014 during the broadcast of ITV’s Britain’s Got Talent.
Peter Gowers, Travelodge chief executive said: “Our new advertising campaign is the latest milestone on our journey to build a new Travelodge and become Britain’s favourite hotel for value. We’ve expanded from our traditional roadside locations and now have more than 500 hotels. We’ve been investing £1m a week in modernising our hotels and we’re installing more than 37,000 new Travelodge Dreamer beds. Our customers are telling us they love our new look, so now is the right time for us to be back on television, inspiring people to get up and go.”
In January 2014, the chain announced its plan to install its new king size ‘Dreamer’ bed in all its UK hotels by September 2014. It is also engaging in renewed customer service training, and has cut its Wi-Fi access prices to an initial free period of 30 minutes, and £3 for 24 hours.
Travelodge is planning to open 15 new hotels in city centre and holiday locations in 2014.
“Our continuing expansion into key city centres, our new more modern look and actions to slash the cost of Wi-Fi access are all part of our ongoing journey to become Britain’s favourite hotel for value,” added Gowers.
