A survey of 2,500 parents by budget hotel chain Travelodge discovered that over a third (35 per cent) of British households will take a short Staycation break this Easter, spending an average of £321.53 on that staycation.
Over half of those surveyed said it was important for them to teach their children that the UK is a great holiday destination, with four out of 10 claiming a staycation was now a better-value alternative to holidaying abroad.
Featured in our interactive map below are the top 10 UK locations where families are spending above the national average and will be splashing out the most money to keep their children entertained over the Easter holidays.
Interactive map: Highest average spend staycations
The research found that, in addition to a short Easter break, parents will be taking their children on four-day trips - is an average of one more day than last year. The average day out will cost £39.18 - an average spend of £156.72 in total for the trip.
When it comes to the most popular staycation destinations for family getaways this Easter, the top 20 is similar to the ‘top 20 holiday hotspots’, displayed in a separate map last year. Interestingly, the traditional British seaside break is back in vogue as Blackpool tops the list of Staycation destinations this Easter.
Of those taking a short break, 37 per cent are taking a traditional British seaside holiday; over a quarter (26 per cent) of parents will take a break in a UK city and 14 per cent are planning to spend quality time together exploring the great British countryside by taking a rural break.
Top 20 Easter staycation destinations
- Blackpool
- London
- Birmingham
- Cornwall
- Brighton
- Cardiff
- Devon
- Bath
- Edinburgh
- Lake District
- North Wales
- South Wales
- Liverpool
- Bristol
- Norfolk Broads
- Scarborough
- Newcastle
- Great Yarmouth
- Bournemouth
- Clacton-on-Sea
Travelodge's survey also revealed that the Britain has become a nation of 'couponers’. A quarter (23 per cent) of respondents admitted that searching for money off vouchers has became a part of their daily routine, and they will spend at least three hours every week looking for money-saving coupons to help boost their household budget.
Savvy parents
Shakila Ahmed, Travelodge spokeswoman said: “Keeping the children entertained over the Easter school holidays is no easy task and this year, parents are certainly investing in an Easter Staycation short break, as we have seen a double digit increase in sales.
“Our data shows a new trend, with savvy parents foregoing a traditional two night stay in one location for a single night stay in two different areas. For example, we have seen families book a one night stay in Blackpool and then a one-night stay in either Liverpool for a city break, or in the Lake District to see the countryside. A multi-location short break is a great way to see more of the UK within one trip as it offers great value and makes children think they have had a longer holiday.”
What's your business planning for the Easter weekend? Are you expecting an increase in sales in-line with last year? Let us know your thoughts by leaving a comment below.