Product details:
Launched at the end of last month to coincide with Farmhouse Breakfast Week, Hodmedod’s three new products can all be cooked straight from the can in under three minutes, making them ideal for busy catering outfits.
The range includes:
- Baked British Beans – Fava beans in a rich tomato sauce. Perfect on toast, with your full English breakfast or in casseroles.
- British Fava Beans – Whole fava beans in water. Great to add to soups, curries, chilli’s or even salads.
- British Vaal Dhal – Organic fava beans cooked with mild, aromatic spices. Delicious served with a roast sweet potato or just add water for a tasty soup.
USP:
Fava beans (a type of broad bean harvested dry) are one of the oldest cultivated crops in the UK, eaten as far back as the Iron Age. But most of the 500,000 tonnes grown in our country are exported to the Mediterranean, North Africa and Middle East.
With a deep, nutty flavour, fava beans are also a key ingredient in Egypt’s national dish, ful medames.
Availability:
Hodmedod’s growing range of British-grown peas and beans are supplied to independent retailers UK-wide and an increasing number of restaurants, including HughFearnley-
Whittingstall’s River Cottage Canteens.
Trade customers can buy direct online at http://hodmedods.co.uk/wholesale/ or over the phone by calling 01375 484550. Hodmedod products are also available through a growing network of national wholefood distributors including Tree of Life, The Health Store and Suma Wholefoods.
Cost:
The Baked British Beans have an RRP of £1.19; British Fava Beans are 99p and British Vaal Dhal are £1.65.
Why you should buy them:
Hodmedod’s managing director Nick Saltmarsh has ambitious plans to bring fava beans back to British kitchens. “We are very excited about putting British grown fava beans back on the map and have been overwhelmed by the positive response to our dried fava beans,” he said.
“We hope the nation’s bean lovers will also enjoy our new canned products and we look forward to seeing lots of new recipes using this fantastic, versatile ingredient.”
More information:
Committed to British-grown, delicious and sustainably produced food, Hodmedod are launching other less well-known crops from British farms later this year, including quinoa, spelt grains and baby kidney beans.