Classic Cuisine increases frozen ready meal range
Product details:
Revealed at a press launch at the Classic Cuisine factory in Northampton earlier this month, the new products are part of the firm’s bid to ‘provide a solution for all our customers’.
The chicken tikka pie is topped with Bombay potatoes and enclosed in a flavoursome turmeric and onion-seeded pastry.
From its fish and seafood range, Classic Cuisine is also now serving up salmon en croute with hand-torn oyster mushrooms, asparagus and a cream cheese sauce.
And on its vegetarian menu, the new aubergine Parmigianino tart features layers of courgetter and aubergine topped with Parmigianino reggiano cheese and breadcrumbs.
USP:
At the press launch, Classic Cuisine’s sales director Mark Dean talked in detail about the unique selling points of Classic Cuisine and why it has become a ‘market leader’ in the ready meals industry. “It’s our hand finished products - we offer our customers great flexibility and we work to very detailed specifications which gives us great continuity,” said Dean.
“We have been noted for being the benchmark for the frozen ready meal sector. We produce such as vast range of products from beef, poultry, fish and pork to a range of vegetarian and dessert products.”
“We have invested a great deal of time and effort in developing our range so that it meets our client’s specifications, we use seasonal ingredients and our quality control is very strict.
“Fundamentally new product development is high priority and the increase in sales with our unique products proves that what we are doing is working.”
Availability:
The three new Classic Cuisine products are available to all UK foodservice businesses now. Further details of the group’s core product listing can be found on the website, www.classiccuisine.co.uk.
Cost:
For price enquiries relating to any of the products in the Classic Cuisine portfolio, call the firm on 01604 644 884.
Why you should buy them:
Classic Cuisine’s managing director Jeeva Sanmugam, who joined the company in 1994 and bought it in 2008, said: “Our main objective has always been to maintain our existing clients whilst growing our new customer base.
“We have invested a great deal of time and effort in developing our range so that it meets our client’s specifications, we use seasonal ingredients and our quality control is very strict.
“We believe that our secret to success is a combination of being innovative but also being flexible with client requirements. We continue to be pioneering in our range of cuisine that we offer as that is really what sets us apart from our competitors, that and our truly scrumptious collection of dishes.”
More information:
Classic Cuisine has been manufacturing a range of meals for the foodservice industry for over 23 years. Based in Northampton, the firm was originally set up in 1990 and since then they have grown into a 26,000 sq.ft factory, producing over six million meals a year.
