Tulip re-launches foodservice division with new product range

Product details:​

Alongside the existing brands Danepak Stagg Chili, SPAM and SuperTops, Tulip Foodservice Solutions has launched some retail-inspired, own-label product ranges – Simply Best, Simply Better and Simply Good Oak Crown.

• Simply Best:​ Tulip Foodservice Solutions’ premium range which includes sliced cooked meats, cooked bacon and shredded and pulled meats. The majority of the meat is sourced in the UK. The range has a minimum 90 per cent meat content and uses traditional cures and cuts.
• Simply Better:​ A range of quality sliced cooked meats, cooked and fresh bacon, with 80 – 90 per cent meat content as well as deli fillers. 
• Simply Good Oak Crown:​ A range of everyday sliced cooked meats such as ham and chicken. 

The new ranges are grouped by clear price tiers and meat content to help caterers choose products by budget and quality preferences. All are portion-controlled and come with a variety of recipe ideas.

USP:​

Tulip only uses produce that is fully traceable and sourced from high welfare, sustainable farming systems in the UK, Denmark and Europe. The organization claims its ‘farm to fork’ process is one of the most advanced and vigorous of its kind. 

Simon Shirley, Tulip Foodservice’s director, said: “Our ‘farm to fork’ process means we can give our customers total peace of mind over our traceability as well as convenient, tasty and value for money products.

“We also offer innovative products that would not otherwise be available to smaller wholesalers and cash and carry’s such as our slow-cooked Simply Best Pulled Pork and Shredded Chicken.”

Availability:​

Tulip Foodservice Solutions launched their new product ranges at an exclusive event in London earlier this month. For more information on distribution and availabilityyou’re your business, visit www.tulipltd.co.uk/foodservice.

Cost:​

At the discretion of the wholesaler.

Why you should buy it:​

“Although we have been leaders in retail for over 20 years we recognise that the foodservice sector is significantly different,” added Shirley. “Our dedicated foodservice division is focused on taste and customer care as well as quick service and delivery.

“Before launching our products we analysed the foodservice market and found that caterers were frustrated with the fragmented and confusing nature of sliced cooked meats buying. Meat content, provenance, slice count and serving suggestions were not uniformly clear.

“As such, our range was developed to address these issues and offer chefs and caterers not only a diverse range of products but clear product quality tiers with matching pricing.”

More information:​

In line with the re-launch, Tulip has developed a foodservice website specifically for professional caterers. The site allows users to navigate easily between foodservice channels, product ranges and recipes.

The team has also looked to the street food trend and responded with a range of new slow-cooked meat products; investing heavily in slow cookers across their 16 UK sites to meet demand.

Tulip now plans to grow its foodservice team over the next 12 months and extend its current product range; bringing new products to the market at key selling periods. Over the next two years, the company expect to double current sales.