Stolichnaya introduces glow-in-the-dark bottle

02-Oct-2013 - Last updated on 03-Oct-2013 at 08:27 GMT

When the lights go out, the bottle releases a radiant pattern using glow-in-the-dark ink.

SPI Group is set to revamp its Stolichnaya Premium Vodka brand with the launch of a new, limited-edition glow-in-the-dark bottle, available now to bars across the UK.

Product details:

Stoli Night Edition ‘celebrates the nocturnal adventurer’. In the daylight, it appears to be a standard, frosted glass vessel that is simple and reserved in design. The front label has a subtle pattern that absorbs the energy of the light throughout the day.

When the lights go out, the bottle releases a radiant pattern using glow-in-the-dark ink.

USP:

Stolichnaya Premium Vodka is smooth, superior vodka which employs a premium, triple-distillation method and an intricate four-stage filtration process to yield the highest quality vodkas with complex layers of aroma and flavour.

Cost:

For more information, visit www.stoli.com.

Availability:

Stoli Night Edition has been made available from the beginning of this month to bars throughout the UK.

Why you should buy it:

Marco Ferrari, chief marketing officer of the SPI Group, said: “Those who appreciate a good party with friends, who love a well-crafted cocktail and enjoy the passion and excitement of nightlife – these people are the ones who’ve made Stolichnaya what it has been for more than 75 years and still is today.

“We celebrate and dedicate this new bottle design to them.”

More information:

SPI Group is the owner of global vodka brands such as Stolichnaya Premium, Elit by Solichnaya and Moskovskaya.