Product details:
King of Soho London Dry Gin is a 42% ABV authentic, premium gin distilled in central London in two small stainless steel pot stills.
The new drink is the brainchild of entrepreneur Howard Raymond, who owns West End Drinks and is now paying homage to his father who opened the UK’s first strip club in 1958 and launched soft porn magazines Men Only and Escort.
The spirit is crafted with 12 botanicals. Alongside the juniper berries which give the gin its distinctive flavour, King of Soho has a high presence of citrus ingredients including grapefruit peel balanced by flavours such as coriander seeds, angelica root and cassia.
USP:
Howard Raymond believes the unique selling point is the man he has based the drink on. “My father’s favourite tipple in the 60s was gin, a drink reminiscent of the parties and clubs of that era,” he said. “London is now driving an international renaissance of gin and fittingly The King of Soho Gin is distilled in the heart of London.”
PaulRaymond was named the richest man in Britain in 1992 with an estimated fortune of £1.5 billion. His colourful life was turned into a film, The Look of Love, released this year with Steve Coogan cast in the title role.
Cost:
For pricing enquiries, contact Hi-Spirits directly on 01932 252 100 or email info@hi-spirits.com.
Availability:
The agreement will see Hi-Spirits distribute King of Soho to bars and specialist drinks retailers, with the initial focus on the London market.
Why you should buy it:
Dan Bolton, managing director of Hi-Spirits, said: “We’re delighted to add King of Soho London Dry Gin to the portfolio of premium drinks we distribute. Consumer interest in authentic gin and gin cocktails is booming, and the unique branding of King of Soho and the exceptional quality of the gin in the bottle will give it a strong appeal to both bar professionals and consumers.
“It also increases the breadth of the gin range in our portfolio, and with bars increasingly adopting a multi-brand strategy with premium gins, King of Soho gives our team yet another string to their bow when tailoring the ideal drinks range for each customer.”
More information:
Hi-Spirits’ portfolio also includes Broker’s London Dry Gin, No. 209 San Francisco Gin, and Blackwood’s Gin from Blavod Drinks. Howard Raymond is a shareholder in Blavod, while Hi-Spirits began distributing the company’s range in June.