‘Artisan, adventurous and ethical’ gin hits the on-trade
Product details:
Elephant is a handcrafted London dry gin of 45% ABV, with ingredients selected ‘to capture the essence of Africa’.
The gin is distilled using fourteen botanicals, including rare African ingredients sourced from the length and breadth of the continent to create the gin’s distinctive flavour profile.
These include the Savannah ‘superfruit’, baobab; the buchu plant with a flavour similar to blackcurrant; and the African wormwood which gives a sharp floral note. Locally sourced spring water, fresh apples and other select ingredients enhance the purity and smoothness of the gin’s finish.
Elephant Gin’s bottles are custom-made, adorned with hand-written labels, embossed with a crest and sealed with natural cork. Each batch is named after past great tuskers or elephants that Elephant Gin’s partners currently help to protect.
USP:
The companycontributes 15 per cent of all profits to two African elephant foundations to support the preservation of the African wildlife and help ensure future generations will also be able to explore these magnificent landscapes.
Founders Robin Gerlach, Tessa Wienker and Henry Palmer are friends who were inspired to create Elephant Gin following their own adventures in Africa.
They strongly believe that this generation has a responsibility to support the African wildlife today, so others can continue to enjoy it in the future.
Palmer said: “Integrity and passion is at the heart of Elephant Gin’s philosophy: from carefully sourcing ingredients and using the best techniques to create a premium product, to creating a sustainable, ethical business that supports Africa’s unique wildlife.”
Cost:
RRP £29.49 for a 50cl bottle
Availability:
Available at www.elephant-gin.com, and for trade customers it will be stocked with Master of Malt - www.masterofmalt.com - at the end of the week.
Why you should buy it:
Wienker added: “As well as actively supporting some fantastic foundations devoted to the conservation of wildlife in Africa, we hope to raise wider awareness and involve more people directly with conservation in future, such as with exclusive opportunities for Elephant Gin customers to work with our partner foundations and have their own African adventures.”
