Miele Professional launches WetCare Training Centre
Product details
The centre in Feltham, London, has been designed to train dealers and customers on how the WetCare system works and to demonstrate the system with full test washes.
The WetCare system uses Miele Professional washers and dryers to safely clean all articles of clothing that are normally dry cleaned, by using water and a safe biodegradable detergent mixture to clean. The development meets the needs of dry cleaners who are increasingly looking to diversify their offering by laundering everyday items such as duvets and shirts as well as the items typically sent for dry cleaning, thereby increasing profits.
USP
Wet cleaning technology is the most effective way to remove water-based stains and odours, rendering clothes clean and fresh smelling, and the process does not expose workers or customers to toxic chemicals. Miele’s WetCare system is also beneficial for the environment: the washing cycle uses 30 per cent less water than conventional machines and can clean at as little as 20˚c, reducing energy consumption by 50 per cent.
The machines are easy to run – they do not require a solvent license, and can be left to run without the need for constant monitoring. The chemical dosing required for each cycle is automatically programmed; the machine controls the pump and chemicals are automatically adjusted depending on the cycle.
Availability
Miele Professional's WetCare system is available to all UK hospitality businesses now, and the training centre can be accessed by all.
Why you should buy it
Kem Hakki, owner of Dry Cleaning By Olivia, said: “Using Miele Professional machines has totally changed our business and the money we can make. It has meant that we can offer a lot more to our customers – we can clean Ugg Boots, silk saris, leather, suede, sequinned dresses as well as really dirty things. If WetCare can’t clean it, then in our opinion it cannot be cleaned. We don’t have to outsource anything anymore.
“Using WetCare also means that we are doing our bit for the environment – this process uses less chemicals and, of course, it’s also cheaper to run – our electricity bills have gone down. We would recommend it to any dry cleaner.”
Rob Dixon, National Sales Manager for Miele Professional, added: “We are confident that dry cleaners who try the Miele Professional WetCare system will not look back. With WetCare’s potential to not only reduce energy costs and use of solvents, but also increase the range of items that can be cleaned in house, we believe that more and more dry cleaners will be switching to WetCare once they see what it can do.”
More information:
For further information on the Miele Professional WetCare system or to find out how to visit the WetCare Training Centre, please visit www.miele-professional.co.ukor telephone 0845 3656608.
