Aston Manor extends Kingstone Press cider range with Wild Berry drink
Product details:
The Birmingham-based cider maker earlier this year announced a design refresh of Kingstone Press and a record investment in the brand to make it one of the company's leading cider brands.
As part of this investment the brewery has carried out 'considerable research and development' and decided to extend the range with the launch of a Wild Berry flavour.
The range extension coincides with a major, new sponsorship deal for the brand with Rugby Football League. The two-year deal sees the cider brand sponsoring the national team and the Championship and Championship One titles.
USP:
Founded in 1983, Aston Manor remains 100 per cent family owned and is the UK's number one independent cider maker.
It owns over 300 acres of orchard in Malvern and manufactures a wide range of cider brands.
Availability:
The new Wild Berry flavour is available in 500ml glass bottles and 500ml PET plastic bottles.
The entire Kingstone Press range of ciders is available from Thwaites to on-trade buyers.
Price:
Contact Thwaites directly for more information on costing.
Why should you buy it?
Glen Friel, sales and marketing director at Aston Manor Cider, said: "Fruit cider continues to grow and now has 13.8 per cent share of the cider market. Flavoured varieties are proving an opportunity to bring new cider drinkers into the category.
"Whilst the segment for flavoured ciders has seen lots of launches, and a multitude of exotic flavours, our view is that many simply do not work with consumers. Kingstone Press Wild Berry is an authentic and quality product that we are confident about after extensive consumer tests.
“Wild Berry is the perfect addition to the Kingstone Press family, as our cider makers have used the classic Kingstone Press cider, made with delicious apples from our orchard in Malvern, and added a blend of berry flavours to create a refreshing fruity taste," she added.
More information:
