Two new flavours join the Hooch revolution
Product details:
Hooch Orange and Hooch Blackcurrant are now available alongside the original lemon RTD, which has experienced double-digit month-on-month growth since Global Brands announced it was back on the market in July 2012.
As with the original flavour, Hooch Orange and Hooch Blackcurrant are available to the on and off-trade sectors in 500ml bottles, designed to be served over ice in a pint glass. The Hooch range is 4% ABV.
USP:
After a ten-year absence, the new variants were chosen by Hooch fans via a social media campaign asking consumers to vote on the flavours they would most like to see revived.
At the peak of their popularity, Hooch Lemon, Orange and Blackcurrant were selling a combined volume of around two million bottles per week.
Availability:
Hooch Orange and Hooch Blackcurrant are available to all UK on-trade businesses now in cases of 12x500ml. For more information, visit www.globalbrands.co.uk.
Why you should buy it:
Global Brands marketing director Simon Green said: “Hooch Lemon is proof that great tasting brands with a sweeter edge can rejuvenate the category by appealing to the 21st Century consumer in a credible way. Hooch is experiencing average month on month growth of +38%*, and the response from consumers has been unprecedented.
“The over-35s who remember Hooch from the first time around have welcomed the brand back, but we’ve also seen Hooch Lemon have incredible appeal among a new generation of drinkers who recognise the 500ml ‘over ice’ serve and favour a refreshing, fruity taste profile.
“Flavours are driving interest across the drinks categories, from cider to beer and by bringing back the public’s preferred flavours we will broaden the overall appeal and awareness of Hooch whilst investing in RTDs, a category in which we lead the market.”
More information:
A multi-million pound media investment is planned to successfully launch Hooch Orange and Blackcurrant to the public, and Global Brands’ targeted investment package for customers will focus on promoting the new flavours and the brand’s ‘over ice’ serve through bespoke PoS, in-outlet activation and staff training.
Global Brands’ portfolio is spread across the spirit, beer, RTD and soft drinks categories. Brands include VK, Kick Energy, Amigos Tequila Flavoured Beer, Hooper’s and Jungfrau herbal liqueur.
