Heinz updates sachet sauce range for caterers

14-Mar-2013 - Last updated on 14-Mar-2013 at 09:17 GMT

The two new additions form part of a wider refresh of Heinz’s 12g sachet sauce range

Heinz Foodservice has introduced two new flavours to its sachet range this spring with the addition of Firecracker Sauce and Classic Burger Sauce – both of which launched under the back-of-house Heinz Kitchen range last year.

Product details:

The Firecracker and Classic Burger Sauce flavours proved so popular that Heinz has made them available in individual portions for front-of-house, consumer use.

Heinz Classic Burger Sauce features hints of gherkin, mustard and dill. As well an ideal accompaniment to burgers, it is also well-matched for kebabs and sweet potato wedges.

Heinz Firecracker Sauce is a tomato-based, smoky chipotle sauce perfect for customers to use with chicken wings, wraps and chips for a ‘chilli kick’.

USP:

The two new additions form part of a wider refresh of Heinz’s 12g sachet range, with new and improved recipes across its Tartare Sauce, Mint Sauce and Horseradish Sauce. The sachet packaging has also been revamped, offering better visual appeal and tasting note descriptors to help inspire consumer usage.

Why you should buy them:

Michelle Smith, brand manager at Heinz UK, said: “Sauces are an easy, low-risk way for caterers to offer a real range of tastes to their customers. Our new and improved sachet range, with the added Firecracker and Classic Burger Sauce options, taps into really on-trend flavours with a broad consumer appeal.

“With out-of-home diners increasingly demanding the ability to customise and personalise their meals, Heinz is now able to offer caterers an even greater choice of condiments that complement and enhance a wide range of food.”

Availability:

The new sachets are now available to purchase now from wholesalers and cash and carries.

Cost:

At the discretion of the wholesaler.

Additional information:

The sachet update is being supported by a direct mail marketing campaign and a win-a-tablet competition for caterers. For more information call 0800 57 57 55 or visit www.heinzfoodservice.co.uk.