Country Range Group adds luxury biscuits to front-of-house range

By Emma Eversham

- Last updated on GMT

The Country Range Group's luxury biscuit range includes Chocolate Chip, Ginger, Shrewsbury Fruit and Shortcake flavours, available in boxes of 100
The Country Range Group's luxury biscuit range includes Chocolate Chip, Ginger, Shrewsbury Fruit and Shortcake flavours, available in boxes of 100
The Country Range Group has added a new line of luxury biscuits in mini packs to its front-of-house range to enhance hoteliers' tea trays.

Product details:

The Country Range Group has added a new line of luxury mini-pack biscuits to its Front of House range. The biscuits are available in packs of two in four flavours - Chocolate Chip, Fruit Shrewsbury, Ginger and Shortcake and are designed to sit alongside other products in the supplier's front-of-house range, which includes hot beverages, condiments and preserves. 

USP:

The launch of the luxury biscuits has coincided with a redesign of all Country Range's front-of-house products, so tea trays displaying the biscuits alongside existing products would have a streamlined and contemporary look, offering something extra for guests. The supplier has also built on its range of hot beverages by adding a 100 per cent Rainforest Alliance Certified Hot Chocolate Drink and a 100 per cent Rainforest Alliance Certified Freeze Dried Coffee. 

Price: 

Check with your wholesaler.

Availability:

The biscuits come in boxes of 100, containing 25 packs of each variety. Country Range Group's products are available through 15 independent wholesalers operating out of 25 depots in the UK. For more information on who stocks their products, visit www.countryrange.co.uk​ or call 0845 519 6181.

Why you should buy it:

Martin Ward, brand manager for Country Range, said adding the biscuits to a room's tea tray could help hoteliers offer good customer service in all areas. "The tea tray in a hotel room is, after all, one of the first things guests look for when they arrive and to find their favourite biscuits alongside a quality choice of hot beverages creates a positive impression," he said. 

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