Mickey Finn releases Whipped Chocolate Fruit and Nut liqueur
Product details:
Babco Europe, producer of apple infused Irish whiskey Mickey Finn, has added a new variant to its range in time for the festive season. Mickey Finn Whipped Chocolate, Fruit & Nut is a blend of real apples with creamy chocolate and hazelnut. The liqueur has an ABV of 15 per cent and is available in 500ml bottles. It joins the growing range under the Mickey Finn brand which includes Mickey Finn Sour Green Apple, Mickey Finn Sour Raspberry and Mickey Finn Sour Blueberry.
USP:
One of the liqueur's unique selling points is its versatility; The ingredients used to make it mean it can be offered to drink on its own with ice, can be used in cocktails or inventively used in desserts, according to Proof Drinks who distribute the product in the on-trade in the UK.
Availability:
visit www.proofdrinks.com, email vasb@cebbsqevaxf.pbz or call 020 7737 7995.
Cost:
£5.99 for 500ml.
Why you should buy it:
Mickey Finn Whipped Chocolate, Fruit & Nut takes its inspiration from one of the best-selling chocolate bars in the UK and has been released to capitalise on high interest in all things chocolate.
“Being one of the most popular chocolate bar flavours in the UK, we think that chocolate Fruit & Nut in a bottle is the perfect treat for chocoholics up and down the country. And it tastes just as good straight as it does over desserts," said Babco Europe chief executive Mark Wilson.
The new liqueur is also being launched under the established Mickey Finn range so will be a name customers recognise and has been on trial in selected venues across the UK, including the Waxy O'Connor's group.
Its UK-wide launch in the on-trade will also be supported by a number of marketing promotions by Proof Drinks.
