Product details:
Orchard Valley Foods acquired a licence to sell creative baking ingredients under the McDougalls brand to the foodservice trade in January this year. Since then the Worcestershire-based company has contacted account holders and researched and developed new products to take advantage of the resurgence in interest in the McDougalls brand amongst bakers, caterers and chefs.
Two of the main new products, which are launched at the same time as a brand redesign, are McDougalls Fudge Cubes manufactured in Cornwall and coating buttons in yoghurt and dark, white and milk chocolate.
The 6mm McDougalls Fudge Cubes are designed to be used in baked products such as cookies and muffins or frozen or chilled products whereas the coating buttons can be melted and used for topping, coating or decorating baked products. As well as the traditional bain mairie method, the coating buttons can be melted in a saucepan, or in a bowl in the microwave,
USP:
The yoghurt and chocolate coating buttons do not need to be tempered before use and are suited for kitchen uses where a quick set is required as they will return to a working temperature and ambient serving temperature quickly.
Price:
The 3kg boxes of coating buttons (one flavour per box) are expected to be sold by retailers at less than £15 each.
Availability:
Many wholesalers across the UK already stock or will be stocking the McDougalls baking range for foodservice however customers who are unable to find the products at their wholesaler are advised to contact Orchard Valley Foods on 01584 811137.
Why should you buy it?
Orchard Valley Foods said the coating buttons, like the whole McDougalls range, are 'hugely versatile and offer a more practical coating approach than chocolate'. National account manager John Young said of the entire redesigned range: "The new labels, with their bold colour coding and silhouette design, will further enhance the appeal of the creative baking range with end users. We’ve got some great promotional ideas on the range that customers can benefit from too."
Extras:
Also in the McDougalls creative baking range are white chocolate chips, mini white mallows, two sizes of muffin paper cases and chocolate fudge or cream cheese toppings. Both toppings can be spread, used for piping or as a filling and are available in two-packs of 700gr or 750gr tubs.
More information:
www.orchard-valley.co.uk