Maxxium UK launches Bols Natural Yoghurt Liqueur

21-May-2012 - Last updated on 22-May-2012 at 08:23 GMT

Bols Natural Yoghurt Liqueur can be used to supplement most drinks and cocktails.

Maxxium UK, the global drinks giant behind Highland Park, Jim Beam and Courvoisier, has launched the first ever natural yoghurt liqueur to the UK market, developed by cocktail liqueur and spirits producer Lucas Bols.

Bols Natural Yoghurt Liqueur is 15 per cent ABV and can be served chilled or used as a key ingredient in most drinks and cocktails. It is made with 100 per cent fresh yoghurt, making it the first innovation of its kind.

“Lucas Bols is the first and only company in the world to launch a 100 per cent natural yoghurt liqueur,” said Johna Penman, Maxxium UK’s marketing controller for specialties. “It is an exciting development for the UK, offering a premium and versatile alternative to the on trade, promoting creativity and increasing profit opportunities for licensees.

“The launch provides a fresh and natural alternative to traditional cream liqueurs and its versatility will give a twist to existing cocktails, making great drinks taste better.”

Worldwide success

Released this month and available to the UK on-trade, Bols Natural Yoghurt Liqueur is sold in a specially coated 500ml bottle. It has already been successfully launched in a number of markets around the world, including China, Russia, Ireland and Bulgaria. Its RRP is in line with other Bols liqueurs at £10.95

The Bols Liqueurs range comprises 35 different flavours, making it a leading authority in the cocktail sector. Lucas Bols B.V. distributes across 110 countries worldwide with the tagline ‘one brand, a million drinks.’

Earlier this year, drinks distributor Maxxium UK released a honey-infused version of Kentucky bourbon Jim Beam to the on-trade.