As part of the new Public Health Responsibility Deal agreed between the Government and alcohol retailers, the BBPA has pledged to promote more visible alcohol unit information with poster and other materials now available for pubs.
“I am pleased that we are able to offer these materials,” said BBPA chief executive Brigid Simmonds. “We should now see these campaign materials appearing in pubs up and down the country.
“It is clear that customers want to make informed choices when they are in the pub. A greater understanding of what you are drinking and how this relates to the Government’s guidelines is important for us all.”
Marston's
A number of BBPA member companies will be taking up the campaign as part of their own individual commitments to the Responsibility Deal – and materials are available on the BBPA website to all pubs and licensees to download - free of charge.
One such company is brewer and pub operator Marston’s, which will directly supply 116,000 beer mats, 1,160 posters, and 25,000 tent cards to pubs, ensuring the materials will be displayed to customers nationally.
The newly-designed posters, tent cards and beer mats feature the slogan ‘how many units in your drink?’
Drinkaware
Drinkaware chief executive Chris Sorek said: “Today’s announcement is an important step in educating consumers about the units in alcohol and how they translate into their favourite drinks.
“We welcome the BBPA and its members’ commitment to deliver this informative consumer-friendly guide and look forward to seeing the campaign rolled out across the UK. We feel the ‘2-2-2-1’ approach will quickly become the way people keep track of their units on a night out.”