Optima bed linen designed to save hotels time and money

Optima linen is designed to save launderers time and money, using chemicals to combat creases and stiffness and made with a stain-release system to reduce soil adhesion and lengthen the product’s lifespan.

“Optima has been specifically designed and developed to create a finish that’s easier to launder, iron and care for,” said Raj Ruia, managing director at Richard Haworth. “Richard Haworth understands the need for hoteliers to provide guests with the most comfortable linen possible, while also appreciating that products must be made that save launderers time and money.”

Newer for longer​

The silky finish of the linen provides hotel guests with luxurious-feeling sheets. It has also been designed to repel moisture while in its dry state and is iron-friendly.

Optima linen was also designed to feel newer for longer, and care was taken to reduce the amount of sizing during manufacturing, which helps to reduce COD (Chemical Oxygen Demand), reducing costs and aids the environment simultaneously.

Richard Haworth supplies linen for the bed, bath, dining room and kitchen to a range of different businesses, including hotels, B&Bs, laundries, restaurants and spas. For more information visit www.richardhaworth.co.uk​ or call 0845 337 7001.