London hotel room prices leap by a third year on year

The London price increases were surpassed only by Manchester, which saw a 35 per cent increase to £102 per night, and Brussels, where prices are now £108 per night, an increase of 38 per cent year on year.

The UK’s larger cities, those identified by Trivago as catering for business travellers, experienced hotel price growth of 27 per cent over the past year. In addition to the increases seen in London and Manchester, Birmingham’s hotel room prices are now an average of £75 per night, an increase of 23 per cent, while the Irish city of Dublin saw prices grow by 16 per cent to £77 per night.

However this growth has not been reflected in the UK’s smaller cities, which have seen prices fall as a high rate of inflation keeps British travellers at home. Bristol hotel prices fell by 5 per cent to £85 pounds, while Newcastle rates, also now £85, fell by 10 per cent.

European room price recovery​

Overall, prices in European hotels have risen 11 per cent since 2011, driven largely by increases in the UK, Venice, and northern European cities such as Stockholm, Geneva, Amsterdam and Oslo.

But the rosy annual picture is marred by a consistent fall in European hotel prices throughout the autumn, with prices in November 12 per cent lower than in October, largely driven by massive decreases in Italian cities such as Venice, where hotel prices plummeted 44% from October to November.
Lisbon prices fell 28 per cent to £73, while Prague prices fell 27 per cent to £68 and Krakow saw a dip of 24 per cent to £51.

Room prices in UK cities dipped to a low point in the summer​, as British holidaymakers favoured beach resorts.

Trivago’s price index shows the average overnight accommodation prices for a standard double room in its most popular European cities.