The real ale group believes beers with an ABV of below 2.8 per cent will deliver diversity and choice for pub goers, allowing them to enjoy a lower strength and cheaper pint.
It estimates drinkers could save up to 50p per pint on a lower strength beer compared to an average 4 per cent bitter.
CAMRA’s claims come as new consumer research conducted by the group reveals half of regular pub goers would like to see pubs offering an option for a low strength beer. Respondents claimed that as well as reducing costs, a lower strength beer would help regulate drinking levels, have a more refreshing taste and have a lower calorie content.
Mike Benner, chief executive of CAMRA, said: “CAMRA believes the introduction of a low strength beer option in pubs could be a great selling point for all licensees looking to offer diversity and choice to their customers, as well as making it easier to regulate their drinking.
“Brewers are proving it is wholly possible to brew a low strength real ale packed with flavour, and as we’ve emphasised before, introducing the ‘People’s Pint’ into pubs is a win-win scenario for both the industry and Government in promoting a responsible drinking message.
“Lower strength beers also offer a great choice to the health-conscious consumer as they have fewer calories than stronger drinks, so there’s no need to ditch your pint if you are counting the calories and research has shown that they are effective in rehydrating. With lower strength real ales you have a product that is natural, refreshing, and can be part of a healthy lifestyle.”
CAMRA is currently urging the Government to call for a change in the EU Excise Directoves to enable beers up to 3.5 per cent ABV to benefit from a reduced rate of duty.