Olympic sponsor P&G helps hospitality operators prepare first impression

22-Jun-2011 - Last updated on 14-Sep-2024 at 11:24 GMT

P&G will provide tips on creating a good first impression in the hospitality sector

Cleaning product supplier Procter & Gamble, which has been named a sponsor of the Olympic Games, will be launching a series of pop-up pods to help the hospitality sector deliver a positive first impression to the influx of visitors expected during the Games.

The in-store Preparedness Pods will be set up within six cash and carries across the country between 29 June and 5 July, to provide customers in hospitality operations with hints and advice on how to achieve high levels of cleanliness and hygiene standards during the busy period.

Hospitality standard

“With thousands of tourists flocking to the UK for what is commonly referred to as the greatest show on Earth, independent operators need to up their game to ensure they set the standard for the UK hospitality industry and cope with the increased demand for their services,” said Nick Beresford, managing director of P&G Professional.

“This starts with impeccable basics: creating a clean and welcoming environment for guests.

“Our team of trained advisors will be running a series of in-store Preparedness Pods across the country to help operators put their best foot forward through early scenario planning and advice on selecting the right cleaning products to get the job done.”

Preparedness Pods

The booths will operate at Makro stores nationwide, including Manchester on 29-30 June, Birmingham on 1-2 July and London, Park Royal on 4-5 July, and will be located at the front of the stores.

P&G will also be providing ‘Preparedness Packs’, which will include a range of hints and tips, and will showcase the company’s range of cleaning products. Copies of the packs can be obtained by e-mailing Mughal.m‘at’pg.com

The company will also be running various promotional offers where it will be giving away tickets to the Olympic Games that customers have a chance of winning if they purchase P&G products.

P&G is one of the 11 worldwide sponsors of the Olympic Games, a 10-year deal that will span the London 2012 Games through to the 2020 Olympic Games. The sponsorship includes brands such as Flash, Bold, Ariel, Fairy and Lenor.

Based on its experience from the Vancouver Winter Olympic Games, P&G said it expects a strong impact from the upcoming Olympics. During the Vancouver Games, the company said it generated up to $100m in incremental sales.

Throughout the month of July, BigHospitality will be examining how the hospitality sector can prepare for the Olympics. Articles within our Olympics feature will become available on our Special Features page as they are published.